A few days ago, Jay-Z (yes THEE Jay-Z) announced that he and Ms. Beyonce are doing a 22 day vegan challenge. I’ve done some searching and can’t find a plan. I think there’s a Hollywood nutritionist and/or personal chef that’s about to make some serious cash from the “Jay-Z diet”
But all cynicism aside, this is a great idea. on his blog Life + Times, Jay-Z writes:
On December 3rd, one day before my 44th birthday I will embark on a 22 Days challenge to go completely vegan, or as I prefer to call it, plant-based!! This all began a few months back when a good friend and vegan challenged me to embrace a “plant-based breakfast” every day. It was surprisingly easier on me than I thought…
Source: US Magazine
Having just completed a Whole30 (what? haven’t you heard?), I totally get this, and admire the power couple’s approach. Now that I went through this type of exercise, I feel like I’m in a much better place. I used to favor those 10 day diets. You know the ones, first 10 – 14 days are hardcore no-carb. By the end of that initial period, you end up diving head first into mac & cheese instead of moving on to the next “phase”.
Keeping at it a little longer makes it a lifestyle, not a diet. And changing your lifestyle is the only thing that is really going to change your size. You’ve got to change for good. It’s taken me a little over a year to get the pieces in place, but I’m losing now, and big things are happening. Not Beyonce big, but good for little ol’ me.
I raise a glass of plant-based juice to them! To your health. May you enjoy 44 more years of ruling the world.